Now, while browsing videos on YouTube, fans will have the ability to purchase tickets for live shows through the video sharing service’s partnership with ticketing site AXS.
Fans can securely purchase tickets straight from a music video from on a YouTube official artist channel. Listings in the U.S. from AXS will be located on the video page to help deepen the connection between artists and their fans. When a fan is listening to their favorite artist’s video, they can easily see if the musician is on tour and if they are visiting a venue nearby. YouTube said in a blog post that this integration is “taking the jump to the live experience easier than ever, allowing viewers to simply click and purchase tickets to their most desired events.”
Below is an example on Ariana Grande’s “7 Rings” music video. Underneath the video, her closest show is listed, along with all upcoming dates on her Sweetener World Tour.
“In partnership with YouTube, we are proud to continue extending the reach of the AXS platform naturally where fans are being fans,” Dean DeWulf, SVP, Music for AXS said. “This contextual integration enables the more than 1.3 Billion YouTube users to be a click away from seeing their favorite bands live at AXS venues and events across the country.”
YouTube has existing partnerships with Eventbrite and Ticketmaster, which means the streaming platform covers more than 90 percent of the U.S. ticketing market. Through their integration with AXS, YouTube has the ability to partner with iconic music venues like Colorado’s Red Rocks Amphitheatre and Forest Hills in Queens, which the company describes in a press release as a “major expansion” in terms of “artist reach and show availability.”
“Already the biggest community of music lovers, ticketing partnerships are another way YouTube is growing into the most valuable platform for artists,” YouTube said in the post. “In addition to sharing and promoting new music, artists can engage directly with fans and sell tickets for upcoming tour dates all in one place.”