It seems that every time the highly-acclaimed Broadway musical Hamilton hits a new theater, fans are sent into a frenzy. So, when tickets went on sale for Proctors in Schenectady, New York, the inevitable happened: too many fans tried to buy tickets at the same time.
Yesterday, Hamilton tickets went on sale 28 months after the news was first announced. While people flooded the box office in-person – some lining up outside as early as 3:25 a.m. – others took their chances in the cyber universe and waited in a virtual queue. According to the Times Union, callers reported busy signals starting at 10 a.m. on all 200 of Proctors’ incoming phone lines. Many others faced difficulties trying to purchase seats online as they were booted out of the queue and received error messages.
— MLGFX (@majorleaguegfx) June 24, 2019
proctors hamilton I’ve gone through the Queue 3 times so far and each time get booted out near the end for a gateway error. The phone hasn’t been reachable at all. Now what are the suggestions to get these tickets?
— Donna Miller (@DonnaMi41046339) June 24, 2019
Honestly this is more stressful than the New York Comic Con online queue. @Lin_Manuel please give me strength to survive and get tickets to Hamilton at Proctors
— Alanna Kellogg (@alanna_kellogg) June 24, 2019
What should we do @proctors? Was at final step to purchase tickets for Hamilton online. Had selected tix, typed in credit card info and hit next —- then we were sent back to beginning of process and are waiting in the cue AGAIN! 🙁
— Susan Mehalick (@editricks) June 24, 2019
Got through the Proctors queue for Hamilton tickets. Must of been why the last 1000 flew by pic.twitter.com/qiuOq15FUP
— farewell, tiara; this song is yours (@kimbroh2o) June 24, 2019
Trying to get Hamilton tickets at Proctors online is a total shitshow.
Wait in queue, get 502 error… Wait in queue, get 502 error… Wait in queue, get 502 error…
— Darth Stateworker (@DarthStateworkr) June 24, 2019
Once the issue became prevalent, Proctors issued an apology to fans and opened the online queue so anyone would be able to access the online store. CEO Philip Morris told Times Union that the theater used a third party company for online sales, but are working with an in-house ticket purchasing program.
Later in the afternoon, around 1,000 more tickets were released. Morris said most of the approximately 22,000 tickets set to go on sale Monday were gone, but more were still being held back to be used for the $10 lottery tickets ahead of each show.
“Overall, I’d say the day went very well,” Morris said, “but that doesn’t make you feel any better if you were one of the ones who had a problem with the (online) queue. We’re sorry for that.” He noted that the queue held at times more than 17,000 buyers, and while issues did occur, “it didn’t happen to very many, all things considered.”