Eventbrite revealed this week that industry veteran Josh McNicol will join the Asia-Pacific region team as the new general manager.

In his new role, McNicol will oversee a team of more than 40 individuals across Australia, New Zealand, and Singapore. Previously, he worked at the mobile payments company Square, and noted in a press release that he was inspired by Eventbrite’s mission “to bring the world together through live experiences.”

“We’re doing this by connecting an undeserved market with world-class technology that helps event creators run and grow their events and their businesses,” McNicol said. “Events and live experiences offer people the unique opportunity to create memories, build community and connect with the world around them.

“In this new role, I’m excited to have the opportunity to help people through the Asia Pacific create and discover even more live experiences that excite and inspire them.”

The event platform said that the Asia-Pacific team has processed more than 17 million tickets over the past year to over 330,000 events.

Earlier this year, Eventbrite announced a string of new hires in the U.S. including the appointment of a new chief financial officer, Lanny Baker. Other new hires in its music division include Luke Cahill as the account executive, Heather Ellis as the product marketing manager, Tessa Morris as the digital marketig director, James Reichardt as the director of engineering, and Jon Wilson as the music partnerships director.

The company also made headlines throughout the year for its continued expansion. Eventbrite launched in Hong Kong with a slew of new features to help empower local event creators and partnered with YouTube in New Zealand and Australia to buy tickets through the video platform. It also collaborated with Google in Australia to help concertgoers find events via Google’s new “Events In Search” feature.