The Cure will return to North America for tour dates in 2023, and have promised their fans that they will not be using the much-hated price surging “dynamic” or “platinum” ticket pricing systems, outside of some “charity” offerings for shows in California. The group is, however, using Ticketmaster’s Verified Fan system to require registration for tickets, which is open now.
THE CURE RETURN TO NORTH AMERICA IN MAY FOR A 30 DATE TOUR #ShowsOfALostWorld23 – REGISTER FOR TICKETS NOW AT https://t.co/PkDGUv9w7c pic.twitter.com/SU2wNqRG0f
— The Cure (@thecure) March 9, 2023
North American tour dates for The Cure kick off with a show in New Orleans on May 10 at the Smoothie King Center and run through the first of July when the band plays at Miami-Dade Arena in Miami. Other stops include three shows each at Hollywood Bowl in Los Angeles and Madison Square Garden in New York, as well as concerts in Dallas (Dos Equis Pavilion), San Francisco (Shoreline Amphitheatre), Seattle (Climate Pledge Arena), Denver (Fiddler’s Green Amphitheatre), Philadelphia (Wells Fargo Center), and Atlanta (State Farm Arena).
Tickets are on sale beginning next week, with fans able to register for the Verified Fan system between now and Monday, March 13. Those selected from the registrations will be notified and have their opportunity to try for tickets beginning on March 15. Tellingly, there is not any mention of a non-“verified” sale to the general public. This likely means that, similar to the Taylor Swift Eras Tour and Beyonce tour dates before it, there is no intention to actually offer tickets to the general public at all. Tour promoters will use the fan registration system to build a contact list of those interested in attending, then simply drip tickets out into the market gradually in order to throttle the supply and make sure that demand remains high enough for whatever ticket prices they are hoping to get on the primary marketplace.
It is unclear what face values may be charged for the event, but the band did promise that no dynamic pricing would be used, and no “platinum” pricing would be in play save for charity seats at the Hollywood Bowl. This is likely in response to the enormous consumer anger that has been generated by the recent embracing by many artists for the price-surging tactics enabled by Ticketmaster and other ticket sales platforms, which mark many of the best seats as “platinum” and charge enormously inflated prices for them, or have the ticket prices for the entire venue surge “dynamically” when large demand is present, even changing ticket prices from what they are displayed at while someone is browsing to the point where they add them to their shopping cart. Artists including Bruce Springsteen and Beyonce have seen the system backfire of late, and fans are outspoken in their dislike of it.
Whether that means that ticket prices will actually be affordable for the tour will depend on what the promoter chooses to set the “face value” at, and consumers likely won’t know that until they are registered, then selected, and then go shop during the ticket sales period next week. The full tour plan and links to ticket platforms are available below.
Ticket Links
The Cure tickets at MEGASeats | 10% off use code TICKETNEWS
The Cure tickets at ScoreBig
The Cure tickets at SeatGeek
The Cure tickets at StubHub
The Cure tickets at Ticket Club | Free membership use code TICKETNEWS
The Cure tickets at Vivid Seats
The Cure North American Tour Dates 2023
May 10 — NEW ORLEANS, LA | SMOOTHIE KING CENTER
May 12 — HOUSTON, TX | TOYOTA CENTER
May 13 — DALLAS, TX | DOS EQUIS PAVILION
May 14 — AUSTIN, TX | MOODY CENTER
May 16 — ALBUQUERQUE, NM | ISLETA AMPHITHEATER
May 18 — PHOENIX, AZ DESERT | DIAMOND ARENA
May 20 — SAN DIEGO, CA | NICU AMPHITHEATRE
May 23 — LOS ANGELES, CA | HOLLYWOOD BOWL
May 24 — LOS ANGELES, CA | HOLLYWOOD BOWL
May 25 — LOS ANGELES, CA | HOLLYWOOD BOWL
May 27 — SAN FRANCISCO, CA | SHORELINE AMPHITHEATRE
June 1 — SEATTLE, WA | CLIMATE PLEDGE ARENA
June 2 — VANCOUVER, BC | ROGERS ARENA
June 4 — SALT LAKE CITY, UT | VIVINT SMART HOME ARENA
June 6 — DENVER, CO | FIDDLER’S GREEN AMPHITHEATRE
June 8 — MINNEAPOLIS ST. PAUL, MN | XCEL ENERGY CENTER
June 10 — CHICAGO, IL | UNITED CENTER
June 11 — CLEVELAND, OH | BLOSSOM MUSIC CENTER
June 13 — DETROIT, MI | PINE KNOB MUSIC THEATRE
June 14 — TORONTO, ON | BUDWEISER STAGE
June 16 — MONTREAL, QC | QC BELL CENTRE
June 18 — BOSTON, MA | XFINITY CENTER
June 20 — NEW YORK, NY | MADISON SQUARE GARDEN
June 21 — NEW YORK, NY | MADISON SQUARE GARDEN
June 22 — NEW YORK, NY | MADISON SQUARE GARDEN
June 24 — PHILADELPHIA, PA | WELLS FARGO CENTER
June 25 — COLUMBIA, MD | MERRIWEATHER POST PAVILION
June 27 — ATLANTA, GA | STATE FARM ARENA
June 29 — TAMPA, FL | AMALIE ARENA
July 1 — MIAMI, FL | MIAMI-DADE ARENA
