Fuller: Ticketing Must Plan to Adapt or Die
by Eric Fuller I’ve been polite and deferential. I’ve written pieces laced with song lyrics and humor. I’ve tried to rally teams and boost spirits. We’re just not getting it. New revenue will be zero this year. Refund requests will mount in urgency and government mandates are coming. Get... Read more
Fuller: Where Is The Love? Finding Community At Live Events
By: Eric Fuller I took the last week off from working on Rescue Meet ( https://www.RescueMeet.com ), my project to help the live entertainment industry regroup and resume because it just didn’t seem all that important when compared to the issues of life and death which were playing out live on... Read more
Fuller: Canary In The Coal Mine? Is Coachella Our First Look At How Fans Balance Fear Against Fun?
By: Eric Fuller In the time of Coronavirus how will the Coachella music festival perform? Will it be canceled, poorly attended or thrive? This is a 3-day event for 125,000 people per day to wander back and forth across the Eldorado Polo Club’s fields between seven stages. With 125,000... Read more
Fuller: Does What Happened In D.C. Stay In D.C.?
By: Eric Fuller Yesterday, February 26, 2020 there was yet another ticket hearing on Capitol Hill. Congress is looking into whether the ways in which live event tickets are sold disadvantage consumers. The answer is not complex. It’s yes. There to be questioned were representatives from six big ticketing... Read more
Fuller: Ticketing 2020. New Decade, Who Dis?
By: Eric Fuller Tickets, tickets, tickets. What’s new, what’s old and of what should you become aware? Well, let’s start here: everything you learned in the past decade is going out the window. The combination of big data, dynamic pricing and the blurring of the primary, secondary and ancillary... Read more
Fuller: Threading the Needle in the Ticketing Landscape Shift to Come
by Eric Fuller Easy come, easy go, that’s just you live oh Take, take, take it all, but you never give Should have known you was trouble from the first kiss Grenade – Bruno Mars Viagogo buying StubHub just launched a grenade into the somewhat settled order of the... Read more
Fuller: Duopoly? What if Vivid Seats Bought StubHub?
Tick-tock on the clock But the party don’t stop TiK ToK by Kesha The drumbeat is getting louder. More and more traffic is coming through my channels. “Vivid is buying StubHub,” “The deal is very close.” If this were to happen, there would really only be two major players... Read more
Getting Shocked By Truth – What The Ticket Industry Could Learn From T-Pain
By: Eric Fuller When the truth is found to be lies And all the joy within you dies. Somebody To Love — Jefferson Airplane The complaints keep coming: deceptive pricing, false sellouts, “bad actors”, bots, tickets which magically become non-transferable after they were purchased, manipulated supply, rigged distribution. The $20... Read more
The Lack of Foresight Behind Attempted Ticket Resale Endgame
by Eric Fuller Battle lines being drawn Nobody’s right if everybody’s wrong -For What It’s Worth by Buffalo Springfield Sometimes, in the search for incremental profit, entire businesses are destroyed. Some people call this stepping over dollars to pick up dimes. Some call it simple greed. Others, perhaps with... Read more
When there’s no more up….what happens to ticket pricing in a recession?
by Eric Fuller Fall is here. We are heading to harder times. The temperature is dropping and ticket prices may follow. There are lessons to be learned from Billie Eilish, The Black Keys and Jacqueline Novak. Stay with me, this first part is hard but, on the plus side,... Read more