Ticketmaster and StubHub continue to lead TicketNews’ exclusive industry power rankings of the nation’s top primary and secondary ticket sellers, respectively, a honor the two have shared for more than a year.
According to the most recent power rankings, the two rivals are one (Ticketmaster) and two (StubHub) in the overall ticket sellers listing, a situation that could change once Ticketmaster completes its planned acquisition of the second-largest secondary ticketer TicketsNow, a merger that still requires federal approval. TicketsNow is the third-largest overall ticket seller, just ahead of primary ticket sellers Live Nation at number four and Tickets.com at number five.
On the primary ticketing front, Live Nation was second to Ticketmaster, a rivalry that will be interesting to watch throughout the year as Live Nation continues its preparations to begin handling most of its own ticketing in 2009. Tickets.com, which is owned by Major League Baseball, was third, followed by TicketWeb.com at number four and Telecharge.com at number five.
TicketNews’ power ranking system takes into account two major categories: “unique visitors,” which refers to a unique IP address visiting a website in a 24-hour period, and “visits,” a series of one or more page requests by a visitor without 30 consecutive minutes of inactivity. Page views, the average number of unique pages viewed by a unique visitor, are also considered in the creation of the rankings.