For fans of the New England Patriots and Philadelphia Eagles, the wait is nearly over – but the excitement is just coming into focus for the Super Bowl LII ticket price final stretch. With just north of 48 hours until kickoff on Sunday, prices continue to hold strong at record levels, with an overall average sold price of $5,329, according to data from Ticket Club.
That average price of sold tickets has held up remarkably well considering the failure of the hometown Vikings to make the big game, which many pundits (and common sense) said would drive the prices way down. But sales on Ticket Club went from an average price of $5,435 prior to the final matchup being announced to just over $100 less.
The low end of the spectrum – the “get-in” price, has fallen, from a high of more than $6,000 on Ticketmaster as of Monday January 22 down to today’s range of $3,231.50 on Ticket Club to $3,786.08 on Ticketmaster.com. But even that number has stayed fairly stable, dropping in a big way last week, only to rise slightly early this week before settling in at about today’s numbers since Wednesday.
As of 1PM on Friday, there are just shy of 300 tickets available on Ticket Club that would come out to less than $4,000 per ticket average for members of the service-fee free website. The average price on that marketplace stands at just $4,874 – which is a high ask, no question, but substantially lower than the average price available on other major resale marketplaces as the game approaches. This continues the trend seen in the chart of “get-in” prices above – where the yellow Ticket Club line has marked the least expensive ticket across the board since we began tracking the data more than a week ago.
With most of the available tickets on all marketplaces setting as “local pickup” only, it will be interesting to see if the prices hold over the next two days. Are fans already in Minnesota just waiting for the market to crash to levels more like those seen in most years past? Or is the combination of high demand by Philadelphia fans and low supply due to the NFL’s push to corner the market going to keep things at this level right through kickoff?
We shall see. And then they’ll play football.