The ticketing platform DICE announced the appointment of former Eventbrite Partnerships Manager Mike Rogers as the new General Manager of Partners for North America.

Rogers started his career at the House of Blues as a promoter and moved on to Nederlander. Then, he spent six years at Ticketfly growing the company’s partnerships before it was acquired by Eventbrite. In his previous role, Rogers helped migrate Ticketfly clients to Eventbrite and developed strategic partnerships with music festivals, venues, and promoters. His experience in the live event and ticketing space will help him succeed at DICE.

“It’s an exciting time to be joining DICE,” Rogers said in a press release. “Here is a company that is putting fans first and keeping the scalpers out. By focusing on fans we have a platform that people return to again and again, a huge help for venues, artists and promoters when it comes to event discovery and ultimately, selling tickets. The team already has some great venues and I look forward to adding to that list.”

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The Chief Revenue Officer at DICE, Russ Tannen, noted that it’s “great to have him part of the team” at the LA office.

“Mike has the perfect combination of being passionate and knowledgeable about live music and being one of the most connected members of the industry in North America.”

DICE, a mobile ticketing app that was created to bridge gaps within the ticketing industry, has implemented a wait-list technology that allows fans a second-chance to score tickets after a show is sold-out. During an interview with TicketNews last month, DICE’s U.S. Head of Music Shanna Jade explained the music discovery side to their platform and a new feature that lets users add friends within the app.

This is the latest news at DICE; earlier this month, DICE announced an exclusive partnership with Spain’s Primavera Sound events, which includes Primavera Sound Barcelona, NOS Primavera Sound Porto, Primavera Tours, and Nitsa club nights in Barcelona. For more information about DICE, visit their site.

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