TikTok, the rising short-video mobile sharing platform, is testing a new music-related feature in Thailand that allows concertgoers to buy tickets in the app.
According to parent company Music:)ally, TikTok has partnered with a handful of local companies like the concert promoter BEC Tero, Neon Festivals, the ticketing firm Ticketmelon, and the cinema chain Major Cineplex. TikTok will sell 500 film and concert tickets for artists like Green Day and Mumford & Sons, as well as the festival Neon Countdown.
This test will run from November 19 to December 31. The company hopes that this limited-time test run in Thailand – where 76 percent of the recorded music market in 2018 was streaming, according to IFPI numbers – will prepare for potential global endeavors.
“Under the TikTok Tickets programme, entertainment partners utilise TikTok’s strength as a preferred platform among creative young audiences to increase their brand exposure and reach millions of TikTok users in Thailand,” TikTok’s head of music in Thailand, Suppawat Berananda, told the Bangkok Post.
Earlier this week, it was announced that TikTok reached a new milestone as the platform has been downloaded more than 1.5 billion times from the Apple App Store and Android’s Google Play, pulling in 614 million downloads in just 2019. The company noted that it is currently the third most downloaded app of the year.