NFL Hires Jay-Z’s Roc Nation As Its ‘Live Music Entertainment Strategist’
The National Football League needs a little help with its image; last year, nearly dozens of people declined to perform at the once-iconic but now infamous Superbowl Halftime show. Now, the league has recruited hip-hop artist Jay-Z’s company Roc Nation to consult with live music and social justice. According... Read more
Wrangler National Finals Rodeo Partners With StubHub
Las Vegas Events announced an exclusive partnership with StubHub as the official secondary and fan-to-fan ticketing site of the Wrangler National Finals Rodeo. The Rodeo, which is an annual event a part of the Professional Rodeo Cowboys Association, is held each December at the Thomas & Mack Center in... Read more
Coachella, Festicket Team Up To Target European Fans
Festicket, the UK’s festival travel platform, has announced a partnership with Coachella Valley Music and Arts Festival to reach festivalgoers in Europe and the UK. Coachella, the largest music festival in the U.S. which continues to impress fans with their A-list lineup each year, is set to take place... Read more
Broadway Taps Into Virtual Reality To Bring Shows To Fans Across Globe
While virtual reality may not be typically associated with Broadway, experts are trying to bring the technology to top-nominated shows in the industry, providing another dimensional aspect to beloved plays. John Gore, who produces Tony Award-winning shows like The Band’s Visit, Dear Evan Hansen, and Hello, Dolly!, is teaming... Read more
T-Mobile Partners With Live Nation To Offer $25 All-In Tickets
Telecommunication company T-Mobile revealed a partnership with Live nation this week, which allows un-carrier customers to get exclusive $25 all-in tickets to hundreds of Live Nation amphitheater shows throughout the summer. The promotional deal is a part of T-Mobile Tuesdays, which offers customers free items and deals every Tuesday.... Read more
Delta, Ticketmaster Team Up To Offer SkyMiles For Concert Tickets
Frequent fliers of Delta Airlines now have the chance to earn even more miles simply by purchasing concert tickets. Delta and Ticketmaster announced a partnership earlier this week which allows Delta Air Lines’ loyalty members to earn one mile per dollar spent on tickets for concerts, games, or theatre... Read more
AXS, YouTube Team Up For Ticket Integration Through Artist Channels
Now, while browsing videos on YouTube, fans will have the ability to purchase tickets for live shows through the video sharing service’s partnership with ticketing site AXS. Fans can securely purchase tickets straight from a music video from on a YouTube official artist channel. Listings in the U.S. from... Read more
SpotCo, Tanna Inc. Announce Broadway Ticket Sales Partnership
The marketing and branding agency SpotCo and analytics firm Tanna Inc. have announced a partnership in an attempt to increase ticket sales, revenue, and inventory management for shows on Broadway, Variety reports. The team will be able to offer clients services that will provide them with a better understand... Read more
Pandora Reveals Partnership With Ticketmaster Following Eventbrite Integration
The popular streaming service Pandora has announced its new partnership with ticketing giant Ticketmaster, proving to be very similar to its integration with Eventbrite last year. “In our ongoing effort to provide a comprehensive and seamless artist marketing experience, Pandora has partnered with Ticketmaster to transform live event promotion,”... Read more
Eventbrite Collabs With Google To Help Aussies Find Events Via ‘Search’
Eventbrite just announced a collaboration with Google which allows eventgoers in Australia to easily find nearby concerts and live experiences simply by using Google’s new “Events In Search” feature. Starting today, Australian residents can search for “events near me” on Google and a list of events, catered to the... Read more