In a world enchanted by Taylor Swift, a study conducted by Vegas Gems earlier this year has uncovered the winner in the battle of the albums. According to the analysis of 120 keywords related to Swift’s discography, Reputation is the most searched Taylor Swift album in all 50 states. 

The data, sourced from ScreenRant and Google Keyword Planner, paints a picture of the American landscape of Swift fandom. Reputation commands the charts with 324,334.2 average monthly searches. The album’s popularity surge can likely be attributed to the anticipation surrounding the re-recording.

Following closely behind is 1989, with 205,940 average monthly searches. The album, which initially debuted in 2016, recently received a “Taylor’s Version” release in November 2023, solidifying its popularity across 48 states. 

TFL and ATBS for ticketing professionals

The bronze medal goes to Lover, the first album entirely under Swift’s ownership, released in 2019. With 177,589.2 average monthly searches, it claims the third position, dominating the charts in 42 states. 

Midnights, an album that generates 160,209.2 average monthly searches, finds itself as the fourth most popular in 44 states. 

| RELATED: Taylor Swift’s Eras Tour Becomes First Tour to Gross $1 Billion |

The top five wraps up with Speak Noworiginally released in 2010. With 131,579.2 average monthly searches, it sits comfortably in the fifth spot, captivating audiences across 26 states. Notably, the re-recorded version of Speak Now became available in July 2023, contributing to its sustained popularity.

| RELATED: Taylor Swift to Break Scottish Record at Murrayfield Shows | 

Notably, this study was conducted before Swift’s 11th studio album, The Tortured Poets Department, which was released on April 19 and is already breaking records. 

Spotify has officially announced that with the release of her 31 new tracks, Swift has claimed the title of the most streamed artist in a single day, amassing over 300 million streams. Furthermore, The Tortured Poets Department’s debut single, “Fortnight (feat. Post Malone),” has secured the spot as the most-streamed song in a single day, whereas TTPD also marks a historic milestone as the first to reach one billion Spotify streams within a single week.

The “Style” singer is slated to begin the European leg of her tour, starting on May 9 in Paris, France. From there, she is expected to perform in Lisbon, Edinburgh, London, Dublin, Amsterdam, and Vienna, before making her way back to North America on October 18. 

A complete list of upcoming The Eras tour dates and ticket purchasing options can be found below: 

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The Eras Tour Dates:

Thursday, May 9 – Paris, FR | La Defense Arena

Friday, May 10 – Paris, FR | La Defense Arena

Saturday, May 11 – Paris, FR | La Defense Arena

Sunday, May 12 – Paris, FR | La Defense Arena

Friday, May 17 – Stockholm, SWE | Friends Arena

Saturday, May 18 – Stockholm, SWE | Friends Arena

Sunday, May 19 – Stockholm, SWE | Friends Arena

Friday, May 24 – Lisbon. POR | Estadio Da Luz

Saturday, May 25 – Lisbon. POR | Estadio Da Luz

Thursday, May 30 – Madrid, ESP | Estadio Santiago Bernabeu

Sunday, June 2 – Lyon, FR | Groupama Stadium

Monday, June 3 – Lyon, FR | Groupama Stadium

Friday, June 7 – Edinburgh, UK | BT Murrayfield Stadium

Saturday, June 8 – Edinburgh, UK | BT Murrayfield Stadium

Sunday, June 9 – Edinburgh, UK | BT Murrayfield Stadium

Thursday, June 13 – Liverpool, UK | Anfield Stadium

Friday, June 14 – Liverpool, UK | Anfield Stadium

Saturday, June 15 – Liverpool, UK | Anfield Stadium

Tuesday, June 18 – Cardiff, UK | Principality Stadium

Friday, June 21 – London, UK | Wembley Stadium

Saturday, June 22 – London, UK | Wembley Stadium

Sunday, June 23 – London, UK | Wembley Stadium

Friday, June 28 – Dublin, IRE | Aviva Stadium

Saturday, June 29 – Dublin, IRE | Aviva Stadium

Sunday, June 30 – Dublin, IRE | Aviva Stadium

Thursday, July 4 – Amsterdam, NED | Johan Cruijff Arena

Friday, July 5 – Amsterdam, NED | Johan Cruijff Arena

Saturday, July 6 – Amsterdam, NED | Johan Cruijff Arena

Tuesday, July 9 – Zurich, SWI | Stadion Letzigrund

Wednesday, July 10 – Zurich, SWI | Stadion Letzigrund

Saturday, July 13 – Milan, IT | San Siro Stadium

Sunday, July 14 – Milan, IT | San Siro Stadium

Wednesday, July 17– Gelsenkirchen, GER | Veltins-Arena

Thursday, July 18– Gelsenkirchen, GER | Veltins-Arena

Friday, July 19– Gelsenkirchen, GER | Veltins-Arena

Tuesday, July 23 – Hamburg, GER | Volksparkstadion

Wednesday, July 24 – Hamburg, GER | Volksparkstadion

Saturday, July 27 – Munich, GER | Olympiastadion

Sunday, July 28 – Munich, GER | Olympiastadion

Thursday, August 1 – Warsaw, POL | PGE Narodowy

Friday, August 2 – Warsaw, POL | PGE Narodowy

Saturday, August 3 – Warsaw, POL | PGE Narodowy

Thursday, August 8 – Vienna, AUS | Ernst-Happel-Stadion

Friday, August 9 – Vienna, AUS | Ernst-Happel-Stadion

Saturday, August 10 – Vienna, AUS | Ernst-Happel-Stadion

Thursday, August 15 – London, UK | Wembley Stadium

Friday, August 16 – London, UK | Wembley Stadium

Saturday, August 17 – London, UK | Wembley Stadium

North American Dates 2024

Friday, October 18 – Miami, FL | Hard Rock Stadium

Saturday, October 19 – Miami, FL | Hard Rock Stadium

Sunday, October 20 – Miami, FL | Hard Rock Stadium

Friday, October 25 – New Orleans, LA | Caesars Superdome

Saturday, October 26 – New Orleans, LA | Caesars Superdome

Sunday, October 27 – New Orleans, LA | Caesars Superdome

Friday, November 1 – Indianapolis, IN | Lucas Oil Stadium

Saturday, November 2 – Indianapolis, IN | Lucas Oil Stadium

Sunday, November 3 – Indianapolis, IN | Lucas Oil Stadium

Thursday, November 14 – Toronto, ON | Rogers Centre

Friday, November 15 – Toronto, ON | Rogers Centre

Saturday, November 16 – Toronto, ON | Rogers Centre

Thursday, November 21 – Toronto, ON | Rogers Centre

Friday, November 22 – Toronto, ON | Rogers Centre

Saturday, November 23 – Toronto, ON | Rogers Centre

Friday, December 6 – Vancouver, BC | BC Place

Saturday, December 7 – Vancouver, BC | BC Place

Sunday, December 8 – Vancouver, BC | BC Place