Amid a recent surge in on-court talent and ticket demand, the Philadelphia 76ers are going up on their ticket prices. Season ticket holders were the first to learn of the price hikes being implemented next season when they received invoices last week to renew their plan.

This marks the second consecutive year Sixers tickets have gone up in price. They introduced a bump at the start of this season after returning to the NBA Playoffs, where they fell in the Eastern Conference semis to eventual league champions Toronto Raptors.

Tickets are expected to go up across the board from the upper level sections (roughly a $7 increase) to premium courtside views and even the mezzanine section of the Wells Fargo Center, despite the 76ers’ best efforts to leave those seats unchanged. With the new price hikes, 76ers tickets are poised to be the tenth-highest in the league in 2020-21, the PhillyVoice reported. Only two seasons ago, the team was ranked 24th in the league after a multi-year playoff drought and a consistent message for fans to “trust the process.”

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Nevertheless, fans have always proven to trust the process and consistently stayed loyal to the Sixers. They have a current streak of 120 sold-out home games – though they have a long way to catch up to the Dallas Mavericks, who just set a new record for most sell-outs. 76ers fans particularly show their support as season ticket holders thanks to the team’s long-running incentives. Returning season ticket holders earn a discount of 20-25 percent off their seats, leading many to overlook the raise in price and remain part of the faithful fan base. Some 16,000 are said to be on the waiting list to become season ticket owners as well.

News of the 76ers latest price increases has become fairly familiar to Philadelphia’s sports market. The Eagles recently revealed their 2020 prices are on the rise for the fourth consecutive year, which turned off some fans despite a string of other NFL teams implementing increases. With the Sixers currently 26-2 at home this season and on track for another playoff appearance, it’s likely that fans will see past the price tag and continue to come out in droves next season.