Guest Commentary: Ticket brokers need an online social media strategy
The ticketing business is about as crowded as it gets. There are hundreds of brokers, secondary ticket markets, and ticket…
Guest Commentary
Guest Commentary: Creating a new ticket exchange is harder than it looks
There has been a lot of recent discussion about the possibility of developing and launching new Ticket Exchange platforms into…
Guest Commentary: Importance of data-based pricing strategies
Most marketing courses will identify the 4 P’s of marketing: Product, Price, Place, and Promotions. Most marketing professors will tell…
Guest Commentary: A call to disassociate with street scalpers
Public perception of the secondary ticket market has drastically improved over the past decade. Organizations such as StubHub and TicketsNow…
Guest Commentary: Ticket price forecaster SeatGeek discusses dynamic ticket pricing
Dynamic pricing is often lumped together with paperless ticketing as one of the potential “killers” of the secondary ticket market….
Guest Commentary: Dynamic pricing, paperless tickets emerge as key issues in ticketing
UPDATED May 6, 2010, to reflect an updated version of Dr. Joris Drayer’s article. Given recent revenue shortages and improving…
Guest Commentary: Paperless ticketing gains momentum, but not all systems created equally
When Veritix launched as Flash Seats three years ago, like any new technology, it was met with some skepticism. “No…
Guest Commentary: The Online Ticket Marketplace: A safer option for ticket buying, selling
Recently, I had a gentleman tell me an interesting story about a strange encounter he had while selling tickets for…
Guest Commentary: The myths about dynamic pricing
I was recently asked to be a panelist at the upcoming Ticket Summit 2010 and it made be think back…
Guest Commentary: Why the secondary ticket market exists
When I tell my friends about my adventures in the secondary ticket market, they often reply, “Oh, you mean scalping?”…