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Most marketing courses will identify the 4 P’s of marketing: Product, Price, Place, and Promotions. Most marketing professors will tell you that the effective utilization of these P’s is critical to the success of any business. While the secondary market is certainly unique, the importance of these marketing aspects... Read more
Public perception of the secondary ticket market has drastically improved over the past decade. Organizations such as StubHub and TicketsNow have completely altered perceptions of the industry by introducing ticket guarantees and a safe and secure platform for exchanging tickets. Further, these two organizations (StubHub and TicketNow’s parent company,... Read more
Guest Commentary: Ticket price forecaster SeatGeek discusses dynamic ticket pricing
Guest Commentary May 6, 2010 0
Dynamic pricing is often lumped together with paperless ticketing as one of the potential “killers” of the secondary ticket market. As the co-founder of SeatGeek, I’m always interested to learn more about how our industry can be affected by new trends. I jumped at the chance to interview some... Read more
Guest Commentary: Dynamic pricing, paperless tickets emerge as key issues in ticketing
Guest Commentary April 5, 2010 1
UPDATED May 6, 2010, to reflect an updated version of Dr. Joris Drayer’s article. Given recent revenue shortages and improving technology, it has been an exciting last few years in the world of ticketing. Recent trends such as dynamic pricing and paperless ticketing indicate that sport organizations are indeed... Read more
Guest Commentary: Paperless ticketing gains momentum, but not all systems created equally
Guest Commentary March 25, 2010 8
When Veritix launched as Flash Seats three years ago, like any new technology, it was met with some skepticism. “No paper tickets? What? You just swipe a credit card or driver’s license? Are you sure people will go for this?” Well, we were sure… and, they have been going... Read more
Guest Commentary: The Online Ticket Marketplace: A safer option for ticket buying, selling
Guest Commentary October 30, 2009 20
Recently, I had a gentleman tell me an interesting story about a strange encounter he had while selling tickets for a concert online through Craigslist. After several e-mails, text messages and a lot of negotiating back and forth (quite common when selling tickets using an online classified ad), a... Read more
Guest Commentary: The myths about dynamic pricing
Guest Commentary October 3, 2009 10
I was recently asked to be a panelist at the upcoming Ticket Summit 2010 and it made be think back to the last two Ticket Summit events that I’ve attended. The first was the conference’s second year. Back then, Alfred Branch was the lone reporter for TicketNews, StubHub was... Read more
Guest Commentary: Why the secondary ticket market exists
Guest Commentary September 16, 2009 6
When I tell my friends about my adventures in the secondary ticket market, they often reply, “Oh, you mean scalping?” Of course, I quickly respond with an explanation of the role that licensed ticket brokers play in protecting consumers and moderating prices. That I would suggest such a thing... Read more
Guest Commentary: Dynamic Pricing: A fair-to-all solution to event ticketing prices
Guest Commentary September 11, 2009 9
Today’s ticketing industry is facing many challenges. A tough economy, declining event attendance and competing forces for the entertainment dollar, is causing the industry to re-evaluate alternative pricing structures that provide a fair-to-all solution for artists, promoters, primary ticket sellers, secondary ticket sellers and consumers. One of the most... Read more
Guest Commentary: Creating a new ticket exchange is harder than it looks
Guest Commentary August 16, 2010 0