The game of basketball was created in 1891 by Dr. James Naismith in the small town of Springfield, Massachusetts. What started as a game with peach baskets nailed to gymnasium walls has turned into an internationally played sport with a countless number of professional leagues. Basketball, along with baseball and football, dominate the sports news headlines everyday. It also has made its fair share of news in the ticketing world.

The National Basketball Association is the most prominent basketball league in the world, and draws millions of fans to its arenas each year. But for the ticketing industry, primetime begins when the NBA Playoffs kick off in late April. As the attention paid each game increases, so do ticket sales.

That same thing can be said for college basketball as well. Widely known as “March Madness”, the NCAA Tournament has become of the biggest events in all of sports. The format of win or go home ramps up the intensity in every team, and is reflected in their fans. Each year the event gets bigger and more extravagant, making it one of the crucial events in the ticketing industry.

Oak View Group Selects Ticketmaster for Six Venues Opening Now-2023
Oak View Group announced a long-term partnership deal with Ticketmaster, going with the Live Nation Entertainment-owned company for the ticketing systems at six venues opening in 2021-2023. The buildings include New York’s UBS Arena, Seattle’s Climate Pledge Arena, Austin’s Moody Center, Coachella Valley Arena in Palm Desert, California, Savannah... Read more
Big 12, Tickets For Less Announce Extension of Partnership
Tickets for Less and the Big 12 Conference have announced an extension of their partnership, which now goes through the 2023-2024 season. The deal continues the designation of Tickets For Less the Official Ticket Marketplace of the Big 12 Conference, including for the 2021 Big 12 Football Championship Game... Read more
SeatGeek Signs on as Official Ticketing Partner of Barclays Center, Brooklyn Nets
SeatGeek and BSE Global announced that the New York-based ticketing company will serve as official ticketing partner for the Barclays Center in Brooklyn, as well as the Brooklyn Nets and New York Liberty franchises. The deal will get underway with events beginning in October, and will include all Barclays... Read more
Santa Clara County Offers Concert, Sports Tickets in Vaccination Push
Tickets for upcoming shows featuring Bad Bunny, Justin Bieber, Harry Styles and the Golden State Warriors are among the lures being used to get shots into arms by officials in Santa Clara County, California. The northern California county is running the campaign in June, in hopes of convincing those... Read more
NY Knicks Plan Vaccinated-Only Ticketing For Playoffs if they Advance
The New York Knicks want to have a full building if they make it to the second round of the NBA Playoffs. In New York, the only way the authorities will allow that for the time being is for everyone to be fully vaccinated, so the team plans to... Read more
Utah Jazz Plan Four Phase Fan Return for ’20-21 NBA Season
With coronavirus restrictions remaining in place for large-scale events across the country, the Utah Jazz have announced their plans for bringing fans back to Vivint Smart Home Arena safely. The NBA season tips off in December, with plans for a 72-game regular season running through to July. Utah hopes... Read more
San Francisco Shuts Down Golden State Plan for Reopening at 50 Percent
San Francisco officials rejected the Golden State Warriors plan to open the season allowing up to 50 percent capacity at Chase Center, deeming the plan too risky as COVID cases spike across the country. The team had plans to use rapid PCR COVID tests to screen fans on their... Read more
NCAA Announces Single Location March Madness 2021 Tournament
Due to the logistical problems presented by the shifting status of various regions and COVID status, the NCAA has decided to hold its NCAA men’s basketball tournament in one location for 2021. March Madness, which generates enormous revenue from both TV deals and ticket sales for the NCAA, was... Read more
Cleveland Cavaliers, Rocket Mortgage Field House Sign With SeatGeek
SeatGeek will be the new ticketing provider for Rocket Mortgage FieldHouse and its tenants including the NBA’s Cleveland Cavaliers, announcing the partnership Thursday. The deal will include SeatGeek’s deployment of its ticketing technology at both the Cleveland venue and nearby Canton Civic Center. Beyond the Cavaliers, the deal includes... Read more
NBA Players Approve Plans for December 22 Start, 72 Game Season
NBA management has reportedly come to an agreement with its players to start the 2020-21 season just before the holidays. After a pandemic-delayed 2019-20 season ended with the Los Angeles Lakers taking home the title in September, the league will be back in action on December 22, with plans... Read more