The Super Bowl is the National Football League championship game that matches up the champion from the American Football Conference against the champion of the National Football Conference. When then NFL commissioner Pete Rozelle helped create the Super Bowl, there is no way he could have guessed how big and important it would become.
While the teams and players have to work hard to get to the Super Bowl, the popularity of the game has made it difficult for many to get tickets to the game as well. The face value of tickets to the Super Bowl often exceed more than $1,000 apiece with hundreds of thousands vying for a limited amount of the seats. That demand lends itself well on the secondary ticket market, where demand helps drive ticket prices. For marquee match-ups, i.e. New England Patriots vs. New York Giants in 2008, ticket prices reach four to five times more than face value, and sometimes even more than that.
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