SeatGeek will take over ticketing for some of golf’s premier events beginning with the 2026 season under a multi-year agreement announced Wednesday by the United States Golf Association. The deal…
Fans and brokers alike were left scrambling this weekend as Augusta National Golf Club enforced sweeping new restrictions on Masters badge resales — a move industry observers say prioritizes profits…
The PGA Tour’s Genesis Invitational next month will now be moved amid the ongoing, devastating wildfires in Los Angeles. The tournament, hosted by Tiger Woods, was set to take place…
The Ryder Cup is returning to the states next year, and while the game is highly anticipated, prices were much higher than fans expected. Now, the PGA of America is…
The first round of the Wyndham Championship needed to be postponed this week amid severe weather. The final event was set to kick-off at Sedgefield Country Club in North Carolina…
AEG Presents and LIV Golf announced a multi-year partnership that will bring musical acts to LIV Golf events across the globe. Through the partnership, AEG Presents’ subsidiary Concerts West will…
MEGASeats has released a significant update to both its look and operation, the ticket resale marketplace announced this week. The updated brand identity and user interface are intended to bring…
The PGA Champions tour announced its schedule next year, as well as the whopping prize pool. The 44th season, hitting 28 dates, officially kicks-off with a seniors tee at the…
The PGA TOUR will return to Maui in January for its 2024 edition of the event, dubbed “The Sentry.” The event will officially kick-off the PGA TOUR’s FedExCup season from…
Does the in-person experience matter for live events? Or is maximizing the revenue the key for event organizers no matter what? That’s what is becoming an increasingly important question as…